UK Entertainment Industry Calls for Equal Gender Representation on Stage and Screen by 2020

On 28th February, ERA 50:50, a campaign group backed by thousands of supporters including Emma Thompson, Olivia Colman and Lena Headey – brought together 250 of the most powerful names in the entertainment industry in one room and called on them to change the way women are represented on stage and screen.

Currently, whilst women make up 51% of the population, there are 2 men for every 1 woman across film, television and theatre and 3 men for every 1 woman on children’s television. Even in crowd scenes, men vastly outnumber women by more than 4 to 1. In fact, there are proportionately fewer women represented in film today than there were in 1913.

In February, ERA 50:50 hosted a landmark event aimed at not just challenging but changing this status quo. ‘A NEW ERA: IT’S TIME’ was held at BAFTA 195 Piccadilly, sponsored by Spotlight and with the full backing of Equity, Time’s Up UK and the Mayor of London. The invite-only event was attended by the heads of major independent UK production companies, artistic directors from the UK’s major theatres, high profile actors and actresses, key MPs and the UK’s publicly funded broadcasters.

ERA Campaign video, directed by Founding Member of ERA 5050 Connie Hyde and produced by Jennifer Matthews


A toast to equality at the end of A New ERA – It’s Time at BAFTA 195 Piccadilly, sponsored by Averys of Bristol