ERA 50:50

Campaigning for 5050 gender balance

on British Stage and Screen


ERA 50:50

Our mission is a simple one. ERA 50:50 wants to see women represented on screen, in television and theatre in equal numbers to men. Currently women are systemically under represented. This does not accurately represent our society. It distorts our view of the real world. Equal Representation for Actresses, for Audiences, for All. Equal means 50:50.


We can’t do this without you. To create lasting change, we need your support. We are working with industry, with government and other bodies to work together to achieve 5050 gender balance by 2020 across publicly funded bodies


ERA 50:50 is an industry led campaign with hundreds of supporters that include Emma Thompson, James Nesbitt, Ophelia Lovibond and Phoebe Waller-Bridge to mention just a few. Check out our ERA Warrior pages, buy your badge and become part of our movement.


In February 2018, we brought together 200 people across television, film and stage to present our findings on gender balance in the United Kingdom at BAFTA. We interviewed a number of these to find out what they thought.


At the Scottish BAFTAs in 2017, Founding Committee Member Deirdre Mullins highlighted the work of ERA 5050 while accepting the award for Best Actress for her role in Dark Mile

In 2017, ERA 5050 shot to the attention of the international media when actor James Nesbitt wore our badge to present Best Supporting Actress at the BAFTAs

Our Supporters

Industry Partners

We work in close strategic partnership with the BFI all year round as well as on specific projects


@FlorenceEN: It's only 2 weeks 'til Destiny's hitting up London town@ThePleasance - Aug 3rd-7thHelp us get the word out pls pplWe want as many ppl to hear her story as possibleWe think it's an important one#endviolenceagainstwomenandgirls#reclaimthenight
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@scholarsnstory: Research shows that in boys’ TV, male characters commit 62.5% of violent acts against another person. Male characters are also less likely than female characters to display the emotions of empathy, happiness & anger. Let's create stories that break these #stereotypes. @GDIGM
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And here’s a very short simple guide to what employers should NOT be doing:
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