ERA 50:50

Campaigning for 5050 gender balance

on British Stage and Screen

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Landmark Ruling in Pregnancy Discrimination Tribunal for British Actress

ERA 50:50

Our mission is a simple one. ERA 50:50 wants to see women represented on screen, in television and theatre in equal numbers to men. Currently women are systemically under represented. This does not accurately represent our society. It distorts our view of the real world. Equal Representation for Actresses, for Audiences, for All. Equal means 50:50.

OUR CAMPAIGN

In 2017, ERA 5050 shot to the attention of the international media when actor James Nesbitt wore our badge to present Best Supporting Actress at the BAFTAs

In 2018, Founding member and actress Deirdre Mullins won a BAFTA for her role in the Dark Mile and made a speech about our campaign. Armanda Ianucci, Doug Alan, Laura Fraser and host Edith Bowman also showed their support. 

Our Launch

In February 2018, we brought together 200 people across television, film and stage to present research on inequality in the United Kingdom media at BAFTA in Piccadilly. We interviewed a number of actors to find out what they thought.

SUPPORT US

We can’t do this without you. To create lasting change, we need your support. We are working with industry, with government and other bodies to work together to achieve 50:50 gender balance  across publicly funded bodies.

Industry Partners

BAFTA

At the Scottish BAFTAs in 2017, Founding Committee Member Deirdre Mullins highlighted the work of ERA 5050 while accepting the award for Best Actress for her role in Dark Mile.

We work in close strategic partnership with the BFI all year round as well as on specific projects

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