Privacy & Cookie Policy

Who are ‘we’?

This website is operated by ERA 50:50 [Equal Representation for Actresses]. ERA 50:50 exists to campaign for 5050 gender equality across British stage and screen and we take our work very seriously. We take the same approach to your privacy and the way we handle your personal details. Any data you supply to us is used to fulfil these objectives and to manage our membership and for no other purpose and we do not sell your data on to anyone. We therefore urge you to read this policy very carefully because it contains important information about us and:

  • The personal information we collect about you, our users
  • What we do with your information, and
  • Who your information may be shared with

In this Privacy Policy, whenever you see the words ‘we’, ‘us’ or ‘our’, it refers to ERA 50:50. If you have any questions about this policy, please get in touch by email or through our contact form.

Your acceptance of this policy, and our right to change it

By using our websites, social media pages, buying tickets and products, becoming a member or providing your information you consent to our collection and use of the information you provide in the way(s) set out in this policy. We may make changes to this policy from time to time. If we do so, we will post the changes on this page and they will apply from the time we post them. This policy was last changed on 25 May 2018.

What is personal data?

Personal data is information that can be used to help identify an individual, such as name, address, phone number or email address and photographs. This policy applies to all the websites we operate, our use of emails, images and text messages for marketing purposes, and any other methods we use for collecting information. It covers what we collect and why, what we do with the information, what we won’t do with the information, and what rights you have.

The data we collect

We will only ever collect the information we need on our website users – including data that will be useful to help improve our services:

  • Non-personal information such as IP addresses (the location of the computer on the internet), pages accessed and files downloaded. This helps us to determine how many people use our sites, how many people visit on a regular basis, and how popular our pages are. This information doesn’t tell us anything about who you are or where you live. It simply allows us to monitor and improve our service.
  • If you are joining our mailing list, we only ask for your name and email address.
  • For purchases we collect your name, email address and postal address
  • For donations we only ask for your name and email address
  • Photographs of our supporters wearing ERA 50:50 badges

We collect this information in connection with specific activities, such as newsletter requests, membership requests, feedback, product purchases or donations. The information is either needed to fulfil your request or to enable us to provide you with a more personalised service. You don’t have to disclose any of this information to browse the site. However, if you do choose to withhold requested information, we may not be able to provide you with certain services.

Website usage information is also collected using cookies. Please see Our Cookies Policy for further information.

How we collect your data

We only collect personal information from you directly. This may be when you ask to go on our mailing list, ask to get involved with ERA 50:50 as a volunteer, or purchase some of our merchandise or donate.  We may also ask for information if you are being paid for taking part in an ERA 50:50 initiative e.g. lecture or event fees. If making an online purchase via our web shop we add your name to our mailing list.

What do we do with your data?

To fulfil our objectives and manage our mailing list, we may process personal information for carefully considered and specific purposes which are in our interests and enable us to enhance the services we provide and which we consider also benefit our audience. These include some or all of the following:

Providing communications that we think will be of interest, to our mailing list, with ERA 50:50 news, details of events etc.

  • Activities required to organise ERA 50:50 exhibitions, conferences or other events;
  • Activities required to process invoices or expense claims;
  • Internal record keeping, e.g. book keeping

If you do not want us to contact you for any of these purposes, then please email with your request to opt-out. Please bear in mind that if you opt-out this may affect our ability to carry out tasks above for your benefit. ERA 50:50 will not sell or share your data to 3rd parties for marketing purposes.

From 25 May 2018, only those people who have opted in will receive these communications. If you want to receive this information but haven’t opted in, you can do so by subscribing to our newsletter or emailing us.

How long we keep your data

For our donators, customers and delegates who have attended ERA 50:50 events, we are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years. Following this period, ERA 50:50 will keep your name and email address for the purpose of maintaining our membership, awards and event records, but records containing all other personal details will be destroyed.

Names and photographs of our supporters and event speakers at our events, e.g. in event programmes, catalogues, e-bulletins, website etc will be in the public domain. If you would like an image removed please email us.

Sharing your information

We will only share your information if:

  • We are legally required to do so, e.g. by a law enforcement agency legitimately exercising a power or if compelled by an order of the Court
  • We believe it is necessary to protect or defend our rights, property or the personal safety of our people or visitors to Our premises or websites
  • We are working with a carefully selected partner that is carrying out work on our behalf. These partners may include mailing houses, marketing agencies, online retailers and IT specialists. The kind of work we may ask them to do includes processing, accounting software, packaging, mailing and delivering purchases, answering questions about products or services, sending postal mail, emails and text messages, carrying out research or analysis and processing card payments. We only choose partners we can trust. We will only pass personal data to them if they have signed a contract that requires them to:

Abide by the requirements of the Data Protection Act
Treat your information as carefully as we would
Only use the information for the purposes it was supplied (and not for their own purposes or the purposes of any other organisation)
Allow us to carry out checks to ensure they are doing all these things.

Storing your information

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect:

Information is stored by us on servers located in the UK and EU

We place a great importance on the security of all personally identifiable information associated with our supporters, customers and users. We have security measures in place to attempt to protect against the loss, misuse and alteration of personal data under our control. For example, only authorised personnel are authorised to access user information and we use secure server software (SSL) to encrypt financial and personal information you input before it is sent to us. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur while it is under our control, we use our best efforts to try to prevent this.

Unfortunately, the transmission of data across the Internet is not completely secure and whilst we do our best to try to protect the security of your information we cannot ensure or guarantee that loss, misuse or alteration of data will not occur whilst data is being transferred.

Where you or we have provided a password enabling you to access parts of our websites or use our services, it is your responsibility to keep this password confidential. Please don’t share your password with anyone.

We will keep your information only for as long as we need it to provide you with the goods, services or information you have required, administering your relationship with us. When we no longer need information we will always dispose of it securely.

What we don’t do with your information

We never sell or share your information to other organisations to use for their own purposes.

Your rights

The Data Protection Act gives you certain rights over your data and how we use it. You have a number of legal rights to control what we do with your information:

You have the right to request a copy of the information that we hold about you (known as a subject access request). If you would like a copy of some or all of your personal information or want to correct or update information that is incorrect, please email us.

Please note that in some cases, asking us to do this may mean that we are no longer able to provide you with products or services.

For more information about your rights under the Data Protection Act go to the website of the Information Commissioner’s Office.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policy.


Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld device when you access certain websites. Cookies allow a website to recognise a user’s device and help your browser navigate through the website by allowing you to log in automatically or remembering settings you selected during earlier visits (among other functions).  Cookies do not harm your computer.  If you would like to learn more about cookies in general you can visit

How we use cookies

Cookies are small files placed on your computer to which are designed to hold a modest amount of data specific to a particular client and website. The ERA 50:50’s website uses strictly necessary or functional cookies which are required to enable the website to operate, for example to allow members to log in to the secure areas of the website. The website also uses cookies to provide website analytical information which helps us to improve the website and tailor it to customer needs.

We Use Cookies on This Website for the Following Main Purposes:

  • For technical purposes essential for the operation of this website, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products;
  • To collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of campaigns;
  • Most web browsers automatically accept cookies. Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be set when you access this website.  By using and browsing this website, you consent to cookies being used in accordance with this Cookie Policy.  If you do not consent, you must either disable cookies or refrain from using this website.

You can enable or disable cookies by changing your website browser settings to accept or reject cookies as required.  How to do this will depend on the browser you use.  Please bear in mind that if cookies are not enabled on your computer, your activities will be restricted to browsing this website and you will not be able to add products to your basket or make a purchase.